Projektbeispiel
Market overview and strategy recommendation for fruit and vegetable juicers
The customer, a manufacturer of food cutting machines and kitchen installation systems, hoped to gain a competitive advantage in the fruit and vegetable juicer market through a “Made-in-Germany” product. tech-solute compiled a market overview of existing products and derived unique selling points for an innovative juicer. Trends in comparable products and in the kitchen environment were researched and integrated into the considerations.
