Competitive product analysis in the lawn trimmer segment

Onto the market in three years and significantly better than the competition

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Knowing the individual characteristics as well as advantages and disadvantages of competing products was an essential prerequisite for this customer in order to define the requirements for new developments. The investigation of brushcutters and lawn trimmers took into account ergonomic details of the competing products as well as equipment features and performance in practical use. With this precise knowledge of the possibilities and limits of the competition, it was possible to define the requirements for the company’s own new products to be developed, so that when launched on the market, they stand out clearly from the competition due to additional benefits for the users.