Innovation-Roadmapping: In a methodically guided workshop, your department representatives put themselves in the place of the different buyer and user groups. Together, they work out innovation ideas which go far beyond conventional product optimization ideas. These are evaluated, and structured into an "Innovation Roadmap" for the coming years.
Product differentiation: Are you seeking unique selling points for your product? In product differentiation workshops we focus your team's attention on all the phases of the "buyer experience cycle", developing USPs which go beyond pure product features (e.g. new services, new sales channels).
Product scenarios of the future: Industry 4.0, the Internet of Things, Additive Manufacturing… With a broader view of technology, we develop illustrative product scenarios, which your company can also use to profitably exploit current trends in technology.