Identifying potentials and
The recipe for securing the future:
differentiation & value innovation
Knowing market trends
Using new technologies
To ensure a sustainable future, companies should actively pursue product development in two directions:
A prerequisite for both impulse directions is to understand your own customers, markets and thestrengths and weaknesses of your competition –as well as possible. We will obtain this information for you, as well as providing you with knowledge about current and future trends in technology at the same time.
The result: Strategies for product differentiation and beneficial innovations, tailor-made for your company.
Strategies for Red and Blue Oceans
Finding new customers
Capturing market shares
Developing new markets
Creating added value
We are fans of the "Blue Ocean Strategy" by W. Chan Kim and ReneéMauborgne. We share the opinion of the two authors and scientists, that sustainable, profitable growth is not possible with the battle for customers, competitive advantage and market share going on in nearly every branch of industry. In contrast, whoever creates newmarkets–where there is no competition – can make hefty profits.
“Blue Ocean Strategy" methods are primarily suited to generating a consistently profitable business model in as yet untapped markets or branches of industry. But comparatively simple methods can also be used to win market share in established markets – the real "bread-and-butter business" of our client.