Market overview and strategic recommendation for fruit and vegetable juicers

The customer for this project, a manufacturer of food cutting machines and kitchen installation systems, hoped to gain competitive advantages in the fruit and vegetable juicers market with a "made in Germany" product. tech-solute® developed a market overview of existing products and derived unique selling points for an innovative juicer from this. Here, research into trends for comparable products and in the kitchen environment was incorporated into the considerations.