A prerequisite for developing a successful product is precisely understanding the market in which it is to be sold later on.
Our market analyses will provide you with up-to-date market knowledge within and outside your existing industry. For you this is the ideal basis for planning and positioning new products.
We will reliably inform you about:
■ Trends and developments in the target market,
■ competing products and their performance,
■ competitors and their profile as well as
■ expert opinions on your product idea.
Trends in the target market: Don't leave trend-oriented products to chance! We will inform you about social and technological trends in the target market.
Information on competitors: With us, you gain knowledge about the strengths and weaknesses of your competitors – the prerequisite for planning your own business strategy.
Market potential of your product idea: We will tell you what chance your idea really has. We will determine potential target customers, listen to the opinions of market experts and get a picture of your future competition.
Information on competitors‘ products: Knowledge about the performance of competing products is a prerequisite for the strategic positioning of your innovation. tech-solute will help you to gain the information you need on competing products.
Market figures: You need market information in the form of concrete figures? Whether market volumes, potential sales figures or usual market prices, we can help you acquire the desired information.
Statistics sources are not the place to find the market information which helps our customers. Normally some detective work is required for our market analyses. With information from different sources, cleverly acquired, intelligently combined and logically thought through, we reach results which are tailored to you.
We use a diverse range of information sources. Internet research is compulsory; acquiring the opinion of experts is the fun part.
In between there are telephone calls, e-mails, trade fair visits and more. If it makes sense to do so, we will get hold of product samples, read trade journals, search through databases and interview users.
Before each market analysis, we ask ourselves exactly what information you need to achieve your goal. How we get hold of this information is our trade secret – but it will always be legal!