MAKE YOUR COMPANY (EVEN MORE) INNOVATIVE!
Our exclusive services are aimed at companies which no longer wish to merely defend market share, but to win more of it – with focused product differentiation and beneficial innovations.
As innovation experts with a cross-industry perspective, we will help
you to understand your stakeholders better, to identify as yet unserved customer wishes, to recognize the opportunities offered by new technologies and, from this, to generate a significant competitive advantage.
Innovation-Roadmapping: In a methodically guided workshop, your department representatives put themselves in the place of the different buyer and user groups. Together, they work out innovation ideas which go far beyond conventional product optimization ideas. These are evaluated, and structured into an "Innovation Roadmap" for the coming years.
Product differentiation: Are you seeking unique selling points for your product? In product differentiation workshops we focus your team's attention on all the phases of the "buyer experience cycle", developing USPs which go beyond pure product features (e.g. new services, new sales channels).
Product scenarios of the future: Industry 4.0, the Internet of Things, Additive Manufacturing… With a broader view of technology, we develop illustrative product scenarios, which your company can also use to profitably exploit current trends in technology.
Realignment strategies: Successful companies tactically avoid competitors and orient themselves towards low-cost differentiation and beneficial innovation. We use the "Strategic Contour" method from the "Blue Ocean Strategy" to identify potential "blue oceans" for your company.
Restructuring of product portfolios: Restructuring the product portfolio enables differentiation from the competition and new growth. Our multi-stage process guides you step-by-step: from determining the location, through the identification of unused differentiation potential, all the way up to a sustainable innovation strategy – with market-specific design forms, technology, functions and features for your new product portfolio.
We use methods from the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", published in 2005, enriching these successfully with our many years of experience in the field of product and innovation development.
Implementation is pragmatic and direct, in close cooperation with our clients – by hands-on experts for hands-on experts!
"tech-solute supported this manufacturer of shower cubicles in the realization of a radically new and innovative product portfolio. Here the reusability of components and a cross-family product architecture (product classification system) was also a goal. The realization took place in three phases:
Phase 1: Market requirements and potential (Analysis of location, competition and applicable standards, customer survey),
Phase 2: Increase the innovation potential (Trend analysis and technology scouting, ideas for innovation impulse directions) and
Phase 3: Portfolio approach (Product configuration and architecture, implementation concepts)."